shouldn't work
be really fun?
Our ability to create key marketing strategies, our extensive relationships with the media and our innate understanding of working with artists, tour managers and venues enables us to impact our clients sales dramatically.
Laura Schairer
Founder and Principal
With over 20 years experience directing the marketing and community outreach efforts of a major performing arts organization, Laura Schairer formed the marketing firm, Audience Magnets in January of 2006. Since opening, arts organizations, events and venues look to Audience Magnets to create and implement highly effective and efficient campaigns that draw audiences and grow revenue during good times and bad.
Since its founding, Audience Magnets has marketed hundreds of events, concerts, performances and theatrical events from a wide spectrum of genres and styles. With her innate knowledge and understanding of performing arts and entertainment marketing, she consistently increases the sales and attendance of her clients, averaging an increase in sales of over 30% within 18 months of engagement.
As Director of Marketing and PR for many years leading a major non-profit performing arts organization, Laura understands the needs of selling tickets - from programming, budgeting and pricing, to box office operations and patron experience. Throughout her career she is known for her entrepreneurial and creative spirit. Recent successes include creating and implementing a complete rebrand and marketing plan for the Chandler Center for the Arts which more than doubled their annual revenues in the first year, and publicity and media relations for Cirque du Soleil’s 2019 national tour in Phoenix, which achieved the highest exposure and reach in their history in the market.